Entries by Dr. Jeff Jenkins

Purposeful Sampling vs Random Sampling

Every company faces decision-making risks. Neuro-ID™ technology can dramatically improve your company’s decision making, allowing you to better identify both risk and opportunity and empower you with new actionable insight to focus resources more efficiently. When you ask a customer a set of online questions, especially risk relevant questions, you can never be sure about […]

Prescriptive Analytics for Risk

Neuro-ID™ provides an advanced behavioral and prescriptive analytics platform that can easily be integrated into your current online questions and forms. Guided by years of peer-reviewed science, we capture real-time, millisecond signals based on behavioral and biometric monitoring while a customer fills out an online form. We are then able to provide you with immediate […]