A story of discovery, research and
usable science

2010

2 World Renowned Scientists Discover
Key Linkage between indecision + anomalous
neuro-motor response

RAW DATA CONVERTED
& MAPPED

10,000’S RESPONDENTS
TESTED WORLDWIDE

Algorithm designed to
process 400+ individually
weighted data features

EXTENSIVE 4-YEAR EFFORT
TO REFINE THE SCIENCE

ACCURACY IN DETECTING
ANOMALOUS BEHAVIOR

Compiled from over 7 years of research & data, we have created
a unique, powerful & incredibly useful Confidence Indicator.*

* Patent Pending

Our Management Team

A proven technology executive. A native Montanan. An avid hunter and outdoorsman. Jack’s guiding principles to lead successful teams are passion, focus, and collaboration.

Jack Alton
CEO

A world renowned scientist and an Eller Professor at The University of Arizona. Published over 200 scholarly articles and leading IT textbooks. Enjoys playing golf and visiting his roots in Montana.

Joe Valacich, PhD
CSO

A world expert in detecting human states using computer input devices and multiple published articles in these fields. A professor in Information Systems at BYU. An Idaho native and a father of four.

Jeff Jenkins, PhD
CTO

Operations and finance executive for early stage organizations. A Duke Fuqua and Northwestern Alum. California native, yet born again Montanan. Triathlete and lover of anything outdoors.

Courtney Laabs
COO / Head of Customer Success

of pioneering neuro-cognitive research around Human-Computer Interaction

we monitor, providing behavioral meaning to digital interactions

<100ms Response Time

in delivering our Neuro Confidence Scores

of pioneering neuro-cognitive research around Human-Computer Interaction

we monitor, providing behavioral meaning to digital interactions

<100ms Response Time

in delivering our Neuro Confidence Scores

Getting Started Is Simple!

Lightweight integration
Brand new visibility into user behavior
Measures friction in the customer journey

Delivers value from user’s 1st visit
Actionable insight in real time
Full funnel application

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A story of discovery, research and usable science

2010

2 World Renowned Scientists Discover Key Linkage between indecision + anomalous neuro-motor response

RAW DATA CONVERTED & MAPPED

10,000’S RESPONDENTS TESTED WORLDWIDE

Algorithm designed to process 400+ individually weighted data features

EXTENSIVE 4-YEAR EFFORT TO REFINE THE SCIENCE

ACCURACY IN DETECTING ANOMALOUS BEHAVIOR

Compiled from over 7 years of research & data, we have created a unique, powerful & incredibly useful Confidence Indicator.*