A story of discovery, research and
usable science

2010
2 World Renowned Scientists Discover
Key Linkage between indecision + anomalous
neuro-motor response
RAW DATA CONVERTED
& MAPPED
10,000’S RESPONDENTS
TESTED WORLDWIDE
Algorithm designed to
process 400+ individually
weighted data features
EXTENSIVE 4-YEAR EFFORT
TO REFINE THE SCIENCE
ACCURACY IN DETECTING
ANOMALOUS BEHAVIOR

Compiled from over 7 years of research & data, we have created
a unique, powerful & incredibly useful Confidence Indicator.*

* Patent Pending

Our Management Team

A proven technology executive. A native Montanan. An avid hunter and outdoorsman. Jack’s guiding principles to lead successful teams are passion, focus, and collaboration.


Jack Alton
CEO

A world renowned scientist and an Eller Professor at The University of Arizona. Published over 200 scholarly articles and leading IT textbooks. Enjoys playing golf and visiting his roots in Montana.


Joe Valacich, PhD
CSO

A world expert in detecting human states using computer input devices and multiple published articles in these fields. A professor in Information Systems at BYU. An Idaho native and a father of four.


Jeff Jenkins, PhD
CTO

Operations and finance executive for early stage organizations. A Duke Fuqua and Northwestern Alum. California native, yet born again Montanan. Triathlete and lover of anything outdoors.


Courtney Laabs
COO / Head of Customer Success

of pioneering neuro-cognitive research around Human-Computer Interaction

we monitor, providing behavioral meaning to digital interactions

<100ms Response Time

in delivering our Neuro Confidence Scores

of pioneering neuro-cognitive research around Human-Computer Interaction

we monitor, providing behavioral meaning to digital interactions

<100ms Response Time

in delivering our Neuro Confidence Scores

Getting Started Is Simple!

  • Lightweight integration
  • Brand new visibility into user behavior
  • Measures friction in the customer journey
  • Delivers value from user’s 1st visit
  • Actionable insight in real time
  • Full funnel application
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