How it Works

Friction Free Install

  • Seamlessly sits behind existing online forms
  • Complements your existing risk engine tech-stack vs replacing
  • Gathers and creates valuable new data
  • Results in a calculated Neuro Confidence Score, or “Neuro-CS™,” for the applicant or individual question

Users vs Themselves

  • Scientifically eliminates any biases
  • Does not collect any PII
  • Reveals and analyzes Real-time Digital Body Language
  • Doesn’t rely on pre-existing data, providing immediate value from the very first application

Forward Looking, Real-Time Analytics

Unlike existing credit scoring systems, which are backward looking, the Neuro-CS™ works off of real-time applicant behavior and peers into the future.
Traditional Analytics – Rudimentary and Mechanical
  • DESCRIPTIVE ANALYTICS is based on historical activity
  • What happened?
  • PREDICTIVE ANALYTICS produces insight based on current activity, anwering the question
  • What will happen?
Prescriptive Analytics – High Value, High Difficulty
  • Unique signal based on biometric monitoring, revealing the applicants’ Real-time Digital Body Language
  • Deviation %, click hesitation, extra movement, cognitive conflict, overall speed, attraction, idle time, response time
  • Foresight based on Advanced Neuro Analytics
Smarter Online Forms, Applications & Questionnaires
  • Stimulus control is established in the form of baseline vs specific risk-relevant and forward looking questions
  • Have you accurately stated your income?
  • Have you applied for another loan in the last 14 days?
  • Do you plan to leave your job in the next year?

The mechanics of prescriptive analytics

Venn diagram of NID's synergistic insight and Neuro Confidence Score
OVERVIEW
  • Creates smarter online forms by seamlessly integrating into all forms for all devices and captures millisecond data without needing PII (personally identifiable information).
  • Computes advanced analytics utilizing over 400 meaningful statistics and segments movement data into individual questions.
  • Showcases prescriptive analytics by comparing a user versus themselves, filtering out noise, analyzing global behavior patterns, detecting indicators of low confidence, and aggregating for a combined Neuro Confidence Score.

Neuro-ID™ scientifically improves your decision making, every step of the way

Make Better Decisions with a Clearer Picture

For high level screening, segment & qualify applicants & claims quicker.

Verify Income


Through more detailed flagging, reduce false positives and identify potential risk or fraud
Increase Speed, Efficiencies & Reduce Risk

Science-based insight increases speed of decision making and application processing

Quicker, more informed decisions create greater operational efficiencies

With insight from advanced analytics, risk decreases down the decision funnel
Make Better Decisions with a Clearer Picture

For high level screening, segment & qualify applicants & claims quicker.

Verify Income


Through more detailed flagging, reduce false positives, identify potential risk & fraud
Increase Speed, Efficiencies & Reduce Risk

Science-based insight increases speed of decision making and application processing

Quicker, more informed decisions create greater operational efficiencies

With insight from advanced analytics, risk decreases down the decision funnel

Easy to integrate. Easy to use. Easy to apply.

EASY INTEGRATION
  • Operates through your online forms
  • Lightweight JavaScript and API integration
  • Completely scalable
  • Delivers value from the first applicant
EASY TO USE
  • Improves scoring criteria with unique data, revealing applicants’ Real-time Digital Body Language
  • Convenient user dashboard flags prospects & provides vision into anomalies
ACTIONABLE INSIGHT
  • New insight helps to make quicker, more on-point risk based decisions for a myriad of use cases
  • Optimize the customer experience with new visibility into areas of friction within the application process

Getting Started Is Simple!

  • Free 30 Day Trial
  • Lightweight Integration
  • Delivers Value From 1st Applicant
  • Actionable Insight

of pioneering neuro-cognitive research around Human-Computer Interaction

we monitor, providing behavioral meaning to digital interactions

<100ms Response Time

in delivering our Neuro Confidence Scores

of pioneering neuro-cognitive research around Human-Computer Interaction

we monitor, providing behavioral meaning to digital interactions

<100ms Response Time

in delivering our Neuro Confidence Scores

Getting Started Is Simple!

  • Lightweight integration
  • Brand new visibility into user behavior
  • Measures friction in the customer journey
  • Delivers value from user’s 1st visit
  • Actionable insight in real time
  • Full funnel application
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