Eliminate friction and fraud…in real time

Next-generation analytics to scientifically measure the friction and intent of each digital customer

Eliminate friction and fraud…in real time

Next-generation analytics to scientifically measure the friction and intent of each digital customer

“Neuro-ID unlocks valuable new data from my customers in real time.”
– Chief Risk Officer, Top-5 Online Lender

Put your customer back in the customer journey

Every human experience is important…even a digital one, but critical human elements have been lost in the transition online. Friction has been introduced, making it difficult to build strong connections with the customer behind the screen. By translating digital body language in real time, we help measure and address friction with our proprietary Friction Index™, restoring a deeper understanding of the needs, emotions and state-of-mind of the individual, putting the customer back in the customer journey.

Understand customer friction with Neuro-ID's Friction Index
Understand customer friction with Neuro-ID's Friction Index

Put your customer back in the customer journey

Every human experience is important…even a digital one, but critical human elements have been lost in the transition online. Friction has been introduced, making it difficult to build strong connections with the customer behind the screen. By translating digital body language in real time, we help measure and address friction with our proprietary Friction Index™, restoring a deeper understanding of the needs, emotions and state-of-mind of the individual, putting the customer back in the customer journey.

Deliver real-time personalization

Brands are ingesting more data than ever to improve and drive the customer experience, but even the top providers deliver retrospective data, at best. Neuro-ID’s NOW Data™ gives you the unprecedented ability to monitor and understand the ‘in-session’ behavior and friction during a digital interaction, unlocking the ability to truly personalize and improve the customer journey…as it happens.

Deliver real-time personalization

Brands are ingesting more data than ever to improve and drive the customer experience, but even the top providers deliver retrospective data, at best. Neuro-ID’s NOW Data™ gives you the unprecedented ability to monitor and understand the ‘in-session’ behavior and friction during a digital interaction, unlocking the ability to truly personalize and improve the customer journey…as it happens.

Unlock your most powerful source of customer data…NOW.

  • Leverages nearly a decade of patented research and discovery
  • Developed through advanced machine learning and prescriptive modeling
  • Derived entirely from customer behavior – monitored, analyzed and delivered in real time

Unlock your most powerful source of customer data…NOW.

  • Leverages nearly a decade of patented research and discovery
  • Developed through advanced machine learning and prescriptive modeling
  • Derived entirely from customer behavior – monitored, analyzed and delivered in real time

Eliminate friction and fraud throughout the funnel

Friction Index™
Report

Scientifically measuring friction in the application process, to better understand and improve the digital customer journey

2 Weeks


  • Baseline current levels of friction, per question or input
  • Reveal key behavior leading to frustration and abandonment
  • Improve & accelerate A/B testing



FastTrack™
Solution

Increase conversion by intelligently fast tracking the right applicants around friction-heavy verification processes

6 – 12 Weeks


  • Reduce friction for low-risk applicants
  • Identify complex cases of 1st and 3rd party fraud
  • Optimize verification to increase conversion



of pioneering neuro-cognitive research around Human-Computer Interaction

we monitor, providing behavioral meaning to digital interactions

<100ms Response Time

in delivering our Neuro Confidence Scores

of pioneering neuro-cognitive research around Human-Computer Interaction

we monitor, providing behavioral meaning to digital interactions

<100ms Response Time

in delivering our Neuro Confidence Scores

Getting Started Is Simple!

  • Lightweight integration
  • Brand new visibility into user behavior
  • Measures friction in the customer journey
  • Delivers value from user’s 1st visit
  • Actionable insight in real time
  • Full funnel application
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