Human Digital Behavior
Human digital behavior—how an online user navigates a form when entering personal information they should know—yields insight into whether or not someone is who they claim to be. Human digital behavior is untapped knowledge for banks and financial institutions. With behavior, they can assess the actual human being in real-time,and not just assess the applicant’s data.
This same behavior knowledge dramatically improves the account opening processes, which are more efficient, yield greater conversion, and are more profitable as a result.
We initially installed [NeuroID] to detect bad actors, but it’s also even more effective at helping us identify false positives of fraud [erroneously flagged by] our traditional system.”
Understanding Behavior as a Part of the Identity Verification Flow Evalues 3 Core Areas
CONVERSION.
Identify real customers from fraudsters for a better digital experience. The earlier that genuine customers can be identified, the more money a business saves.
OPERATING EXPENSES.
The earlier a business can trust a true applicant’s identity, the more they can save on unnecessary data calls & manual review for these applicants. Behavior improves operation costs for genuine customer IDV flows.
FRAUD.
Behavior adds a passive, frictionless layer of detection to account opening. Instead of relying only on the PII that’s used to open an account, NeuroID assesses how familiar the user is with that PII.
Read the Customer Story
Learn why top merchants use behavior to catch fraud, convert more genuine customers, and reduce fraud operations costs.
