NeuroID is now proudly part of Experian!
What We Do
NeuroID is the global leader in behavioral analytics. Our technology measures a users’ familiarity with the data they enter and interact with. NeuroID analyzes this behavioral data in real-time and determines if users are human or bot; and if the human is genuine or risky, without adding friction.
This proprietary process provides a valuable new layer of visibility into a user’s identity (without collecting personal data), giving companies the ability to proactively monitor, alert, and take action against fraud. Leading fintechs, insurers, payment processors, merchants, and banks rely upon NeuroID’s solutions as their first line of defense against fraud.
How We Started
NeuroID was founded in 2014 by Joe Valacich and Jeff Jenkins, who are industry leaders in the field of human-computer interaction and together have more than 30,000 Google Scholar citations.
Jack Alton joined as CEO and moved the headquarters to Whitefish, Montana at the end 2016. Jack had previously led go-to-market efforts that resulted in more than $2B in strategic acquisitions. He quickly enlisted Courtney Laabs as COO, and they began to build NeuroID from the ground up.
In 2021, NeuroID closed one of the largest Series B rounds in Montana history at $35 million. That investment enabled NeuroID to scale its architecture and employee base, while creating additional product use cases. Today, NeuroID serves some of the largest digital brands in the world.
Our Values
Business is personal
We care. We work with people, not entities.
Listen
To each other. To the customer. To the data.
Enjoy the journey
We celebrate the wins along the way.
Never settle
We find a way to accomplish the task at hand.
Love and amaze
Our Customers.
Human-to-Human & Passion-to-Product
We are pioneering the behavioral analytics space, providing a new standard for collecting, translating, and actioning on the real-time behaviors of digital interactions. Through a body of patented technology, NeuroID uses real-time behavioral data to segment genuine from fraudulent customers during the onboarding process, enabling our customers to maximize conversion, reduce false positives, and stop fraud and fraud rings. We are passionate about building the best technology, honing the best teams, and creating the best company in the fraud prevention industry.
Headquartered in Whitefish, Montana, we have satellite offices in basements, rec rooms, and dens around the world (aka, we hire based on talent, not location!). We value and empower our employees to work where they live, not live where they work.
NeuroID’s founders, Dr. Jeff Jenkins and Dr. Joe Valacich, are the foremost cited thought leaders in the space and have more than 30,000 Google Scholar Citations between the two of them. While they have non-traditional backgrounds when compared to their fellow tech founders, they represent innovation in its purest form by finding new ways to unlock neuroscience insights. Their spirit of innovation is celebrated across NeuroID still today, as we grow with amazing teams and field experts who are spread across the world!
We get excited over DATA! When an algorithmic model performs well, we celebrate the brains behind it, too. NeuroID strives to be a perfect convergence of passion, people, and product. We certainly mean business, but it’s the human engine (and powerful servers) that run NeuroID. We welcome and value everyone and celebrate the unique diversity we all bring to the table in this slice of life we call “work.”
Learn more about NeuroID
Leadership
The best and the brightest.
Resource Center
White papers, blog posts, op-eds, and more.
Careers
Want to join the rocket ship? Start here.