In the early years of digital transformation, organizations digitized their customer interactions by merely replicating face-to-face and paper-based processes for the online world. Today, that’s simply not enough to meet the demands of a savvier digital customer. At the recent FICO World event, this sea change was evident for financial institutions – shifting focus from […]
Let’s face it, no one likes friction when it comes to completing tasks online. We completely get it. Yesterday, Neuro-ID announced the release of its inaugural FinTech Friction Index™ Report, based on over 20 million customer journeys from the world’s top fintechs, analyzed through the lens of friction. Leveraging Neuro-ID’s proprietary, neuroscience-driven analytics and its Friction […]
The Digital Experience is broken! Friction-filled processes have created unnecessary frustration, driving away valuable customers as they interact with brands online. While the move to digital has opened an exciting new world of opportunity to shop and purchase from any device, at any time, it has not come without a cost. Critical human elements have […]
Millions of questions are being asked via online forms, questionnaires and surveys everyday. These questions are intended to learn more about any given applicant or customer. The problem is, businesses have very little confidence in the veracity of these online answers. Our ongoing mission at Neuro-ID is to leverage our unique technology to enable organizations […]
of pioneering neuro-cognitive research around Human-Computer Interaction
we monitor, providing behavioral meaning to digital interactions
in delivering our Neuro Confidence Scores
of pioneering neuro-cognitive research around Human-Computer Interaction
we monitor, providing behavioral meaning to digital interactions
in delivering our Neuro Confidence Scores
