Neuro-ID’s Technology Featured on Industry Site for Combatting Fraud
Neuro-ID was featured, along with our CEO, Jack Alton, in an article by the Global Association of Risk Professionals titled, “Anti-Fraud Technologies Rise to the Occasion.” The article covered how machine learning and behavioral analytics combat an epidemic of phishing, identity theft, and account takeovers.
In the article, author Katherine Heires explains:
By flagging anomalous behavior in real time – as opposed to relying on historical data that is easier to steal or fake – Neuro-ID users can sort customers, reject bots, increase friction to resist suspicious activity and smooth the way for genuine customers. The latter pass through a welcoming sign-on process, while the fraudulent can be isolated and caught.