Friction Index Report

Friction Index™ Reporting & Monitoring

Scientifically measure the current levels of friction along your digital customer’s journey

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Put your customer back in the customer journey

Every human experience is important…even a digital one, but critical human elements have been lost in the transition online. Friction has been introduced, making it difficult to build strong connections with the customer behind the screen. By translating digital body language in real time, we help measure and address friction with our proprietary Friction Index™, restoring a deeper understanding of the needs, emotions and state-of-mind of the individual, putting the customer back in the customer journey.

video

Put your customer back in the customer journey

Every human experience is important…even a digital one, but critical human elements have been lost in the transition online. Friction has been introduced, making it difficult to build strong connections with the customer behind the screen. By translating digital body language in real time, we help measure and address friction with our proprietary Friction Index™, restoring a deeper understanding of the needs, emotions and state-of-mind of the individual, putting the customer back in the customer journey.

Introducing the Inaugural FinTech Friction Index Report

Explore the inaugural FinTech Friction Index™ Report, where Neuro-ID surfaces hundreds of billions of real-time behavioral data points from top fintechs worldwide to scientifically measure friction along the digital customer’s journey. Topics and insights in the report include:

  • Measuring friction for the digital consumer
  • All friction is not created equal
  • Differences in friction between touch and cursor devices
  • Anomalous behavior indicative of potential fraud
  • Key speedbumps when onboarding digital customers, and more…
Inaugural FinTech Friction Index Report by Neuro-ID
Inaugural FinTech Friction Index Report by Neuro-ID

Introducing the Inaugural FinTech Friction Index Report

Explore the inaugural FinTech Friction Index™ Report, where Neuro-ID surfaces hundreds of billions of real-time behavioral data points from top fintechs worldwide to scientifically measure friction along the digital customer’s journey. Topics and insights in the report include:

  • Measuring friction for the digital consumer
  • All friction is not created equal
  • Differences in friction between touch and cursor devices
  • Anomalous behavior indicative of potential fraud
  • Key speedbumps when onboarding digital customers, and more…

Go on the customer journey…with your customer

Inform real-time action from insight into where, how and why users are struggling on your online forms. By leveraging a decade of industry-leading neuroscience and collecting tens of thousands of high-fidelity ‘neuro-metrics’ per user session, gain a valuable understanding of the digital customer experience.

Baseline Your Current Friction

Establish a baseline understanding of the friction your digital customers are experiencing on your forms, per question and input element

Understand Key Behavior

Gain insight into the behavior on your online forms indicating frustration, confusion, hesitation and causing abandonment 

Optimize Your Digital CX

Leverage science-based intelligence to improve and accelerate A/B testing, understanding behaviors connected to related outcomes

“Between entry and submit, we were essentially blind. Now we can see.”
– Chief Marketing Officer, Top Online Lender

of pioneering neuro-cognitive research around Human-Computer Interaction

we monitor, providing behavioral meaning to digital interactions

<100ms Response Time

in delivering our Neuro Confidence Scores

of pioneering neuro-cognitive research around Human-Computer Interaction

we monitor, providing behavioral meaning to digital interactions

<100ms Response Time

in delivering our Neuro Confidence Scores

Getting Started Is Simple!

  • Lightweight integration
  • Brand new visibility into user behavior
  • Measures fraud and friction in the customer journey
  • Delivers value from user’s 1st visit
  • Actionable insight in real time
  • Highlights 1st and 3rd party fraud
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