Scientifically measure the current levels of friction along your digital customer’s journey
Every human experience is important…even a digital one, but critical human elements have been lost in the transition online. Friction has been introduced, making it difficult to build strong connections with the customer behind the screen. By translating digital body language in real time, we help measure and address friction with our proprietary Friction Index™, restoring a deeper understanding of the needs, emotions and state-of-mind of the individual, putting the customer back in the customer journey.
Every human experience is important…even a digital one, but critical human elements have been lost in the transition online. Friction has been introduced, making it difficult to build strong connections with the customer behind the screen. By translating digital body language in real time, we help measure and address friction with our proprietary Friction Index™, restoring a deeper understanding of the needs, emotions and state-of-mind of the individual, putting the customer back in the customer journey.
Explore the inaugural FinTech Friction Index™ Report, where Neuro-ID surfaces hundreds of billions of real-time behavioral data points from top fintechs worldwide to scientifically measure friction along the digital customer’s journey. Topics and insights in the report include:
Explore the inaugural FinTech Friction Index™ Report, where Neuro-ID surfaces hundreds of billions of real-time behavioral data points from top fintechs worldwide to scientifically measure friction along the digital customer’s journey. Topics and insights in the report include:
Inform real-time action from insight into where, how and why users are struggling on your online forms. By leveraging a decade of industry-leading neuroscience and collecting tens of thousands of high-fidelity ‘neuro-metrics’ per user session, gain a valuable understanding of the digital customer experience.
Establish a baseline understanding of the friction your digital customers are experiencing on your forms, per question and input element
Gain insight into the behavior on your online forms indicating frustration, confusion, hesitation and causing abandonment
“Between entry and submit, we were essentially blind. Now we can see.”
– Chief Marketing Officer, Top Online Lender
of pioneering neuro-cognitive research around Human-Computer Interaction
we monitor, providing behavioral meaning to digital interactions
in delivering our Neuro Confidence Scores
of pioneering neuro-cognitive research around Human-Computer Interaction
we monitor, providing behavioral meaning to digital interactions
in delivering our Neuro Confidence Scores
