Online Lending

The Problem

It’s difficult to see a quality customer walk out the door, but that’s exactly what was happening for this online lender during a final bank verification step in their application. The sensitive, high friction point was causing 60 to 70% of their best customers to abandon the loan process.

The Solution

Neuro-ID worked with the organization to integrate its behavioral analytics behind their forms, to collect and translate high-fidelity, field-level behavioral metrics in real time. Neuro-ID’s technology enabled them to identify their best applicants, prior to any invasive verification measures, to apply a lighter touch, bypassing the point of friction, and fast track for conversion.

The Impact

Neuro-ID’s solution gave their client the confidence to pave a lower friction path for their best applicants:

• Conversion rate nearly doubled, while remaining risk neutral
• Realized ROI of 700+%
• Dramatically improved customer experience